Loblaw Companies Limited (“Loblaw”) and its affiliates, the owners of the Joe Fresh brand, today announced the signing of a global license agreement with the ALDO Group for the design, production and distribution of footwear under the Joe Fresh brand.
The agreement encompasses women’s, men’s and kids’ footwear collections, with the first Joe Fresh products from the ALDO Group launching in Spring 2016. Joe Fresh and the ALDO Group will collaborate closely to deliver footwear that fulfills the Joe Fresh promise of accessible, modern style with exceptional value.
Collaborating with a leading Canadian footwear maker affords us the opportunity to create an expanded shoe assortment with all the style, quality and value customers expect from Joe Fresh. The ALDO Group’s best-in-class expertise in the category will bring a new level of design, production and distribution to this rapidly growing segment of the Joe Fresh business. We see powerful growth opportunities in footwear for both new and existing channels of Joe Fresh distribution,
– Mario Grauso, President of Joe Fresh
Founded in Montreal in 1972, the ALDO Group is a world leader in footwear and accessories, operating over 1,800 stores in 93 countries. The expanded footwear departments are sure to become a key element to the growing lifestyle offerings from Joe Fresh, which include apparel, accessories, intimates, eyewear, color cosmetics and skincare products.
