One of North America’s largest commercial real estate companies is spending a lot of money to benefit shoppers. Cadillac Fairview will spend a whopping $4-billion in property revitalizations and developments, some of which are already underway. Canadian consumers have a lot to look forward to.
This funding can already be seen in projects at the Toronto Eaton Centre, recent grand-opening of the Sherway Gardens expansion, and major fashion brands like Nordstrom beginning to open at CF’s properties.
Cadillac Fairview is a clear leader in the Canadian retail sector, and chances are good that if you have gone to a mall in Canada; it’s owned/operated by Cadillac Fairview. They currently operate seven of the top 10 best performing malls in the country.
Along with updating their shopping mall properties, the company will also be getting an updated look themselves.
Cadillac Fairview unveiled a new corporate logo and brand identity, to establish a more direct connection with Canadian shoppers. The name of each Cadillac Fairview shopping centre will be preceded by “CF”.
For example, under the new brand strategy, Sherway Gardens in Toronto and Pacific Centre in Vancouver will now be known as CF Sherway Gardens and CF Pacific Centre. The refreshed logo will also incorporate the tagline, Where it all comes together.
Putting a new logo on the door is the easy part. The real work is designing and implementing changes to the way consumers experience our shopping centres. We know technology and unique and engaging experiences will play a big role in changing the way people think of the shopping mall.
Jason Anderson, Senior Vice President of Marketing at Cadillac Fairview
There is no doubt about it, the Canadian retail landscape is shifting dramatically and competition is fierce. Cadillac Fairview will differentiate its shopping centres with a promise of best-in-class stores, a range of dining options and an overall exciting experience.
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